tone.dad

Justin Herrera

Filmmaker · Editor · Dad of Three

I’ve filmed 350+ weddings and spent sixteen years in edit suites, from the Jets to a Taylor Swift video. These days I make wedding films, help people find their next home, and write down what I’ve learned. Either way, I’m glad you’re here.

The 16 years, itemized

Music videos, Jets football, network promos, and 350+ weddings. If it has a timeline, I’ve probably been stuck in one.

Taylor Swift Blank Space On-set editor
NBCUniversal Four years USA, SYFY + Universal Kids
New York Jets Five seasons Weekly shows + stadium
Katy Perry Six #1s, one remix Editor · Mega Remix
See the full edit timeline
Sequence · selected credits
V1 · Music videos
Freelance · 2009–2014
Taylor SwiftBlank SpaceOn-set editor. My actual phone is in the video. Read the story →
V2 · Sports
New York Jets · 2010–2015
V3 · Networks
Strand · 2011
NBCUniversal · 2015–2019
SYFY · freelance

Prologue: 2008, LA Digital Post. Stringouts, b-roll, interview selects. Everybody starts somewhere.

Selected work
Behind the scenes on Taylor Swift's Blank Space music video at Oheka Castle

Taylor Swift, Blank Space

Taylor watched my cut, then showed her mom. Read the story →

Still from Justin Herrera's Sprout network remix edit

Sprout, remixed and cut

Fifteen cuts. This is the one I actually saved.

Frame from Justin Herrera's USA Network Must Watch marathon promo

USA Network, the Must Watch List

I watched these as a kid. Then I made one.

Frame from the Katy Perry MegaSix Smash-Up video remix

Katy Perry, the MegaSix Smash-Up

Six #1s, one very 2012 remix.

Private edit review · Any format

Stuck on the cut?

You’ve watched it too many times. I haven’t.

Wedding film, documentary, commercial, music video, YouTube piece, or brand story. Sixteen years as a professional editor taught me to find the story underneath the format.

BeforeSend one cut, up to 20 minutes. I’ll watch it and mark the pressure points.
TogetherWe’ll spend 60 minutes on whatever’s keeping it from done.
AfterYou’ll leave with timecoded notes and a clear next pass.
The Cut Room · Review00:07:14:18
Justin Herrera at his desk, talking about editing over 300 weddingsThe emotion lands here. Lose the eight seconds before it.
Private advance viewing + 60-minute session$250

One cut up to 20 minutes, plus one follow-up question. Longer projects quoted separately.

tone.notes

The next story, before it’s anywhere else.

Sixteen years of edit suites, 350+ weddings, and the houses Steph and I rebuild. One email when there’s something worth sending.

That email looks off. Try again.

No schedule. No sales sequence. Read the notes →

The Cut Room

Private edit review · Any format

Bring me the timeline.

Send the film before we meet. I’ll watch it with fresh eyes, find what’s slowing it down, and come into the session ready to work.

$250 advance viewing + 60 minutes

  • Private advance viewing of one cut, up to 20 minutes
  • 60 minutes together on story, pacing, structure, music, or sound
  • Timecoded notes and a clear next pass
  • One follow-up question after the session

One cut up to 20 minutes. Longer projects are quoted separately. Open the schedule →